LONG BRANCH: Research shows that 7-in-10 people use their smartphone while driving.
AT&T is well aware of that statistic and has launched a virtual reality (VR) experience to try to get people to keep their eyes on the road and off their phones.
It Can Wait is AT&T's 3D VR simulator and it shows a person driving and texting from a first person perspective. The video shows several near-hits and ends with a devastating car crash and pans up to show the aftermath of the accident.
The simulator was set up at Long Branch's Pier Village on Monday, Aug. 8 and those who tried it out where asked to fill out a survey before and after experiencing, asking them if they use their phone while driving and if the simulator changed their minds.
The event was one of three co-organized by AT&T and Robert Wood Johnson Barnabas Health in the New Jersey.
AT&T Regional Vice President Charlene Brown said the focus of the program is not only to highlight the dangers of texting while driving. She said people also take photos, browse the internet and play games while driving.