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Bikini Barbers: A Unique Business Model

Long Branch- March 16,2012.  Jeff Wulkan, owner and founder of Bikini Barbers located on Ocean Avenue adjacent to Seven Presidents Beach was unaware that Wordontheshore was just about to enter his establishment. Doing what seemed natural to him, he was personable and outgoing as he came out to the front of his business and extended an invitation for a haircut. Once the introduction began, he politely shook hands and made the shop feel like home for the rest of the interview.

            By the time the first question was asked, Mr. Wulkan was doing everything but sitting. Bouncing around making sure, the shop was pristine and that anything that needed to be addressed was, without any issues or staggering; balancing his duties with the presence of a curious reporter. He was a sight to see while at the same time being attentive and giving thoughtful responses– all this while doing his job. Seemed he had much practice at working hard.

            Mr. Wulkan is a Jersey boy, originally from Oceanport. “Ever since I was little…I wanted pretty women around me,” he said. He remarked that it seemed natural to match his admiration for attractive women and physical perfection. He said he always had a deep appreciation for the human form and the beauty that could be sculpted. In 2007, he fused those two admirations together in what became a unique and original business model. Bikini Barbers was born.

 

            After a month or two of being open, he noted that “drama” was prevalent, and could promote growth. He decided to create a reality show that documented daily events at the shop. After his pilot episode, he was offered 13 episodes. He has completed filming the first season. The show airs on HDNet, Thursdays at 11pm.

Having a TV show surprised him the most, he commented. “The show was a life saver,” he said. Things can be slow in the winter season and the show was a smart business decision. “So it was a nice boost…very stressful at times, but I knew that it had great potential.” 


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