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Developer Breaks Ground On Latest Long Branch Oceanfront Project

LONG BRANCH: Following three years of planning, discussions and meetings, work on South Beach at Long Branch is ready to begin.

"It took three years, but we did it," FEM South Beach Urban Renewal, LLC's Chief Executive Officer Mimi Feliciano said at a groundbreaking ceremony held on the site on Aug. 2. "This was our passion project and it's something we are excited to do."

Mimi said she and her husband Edwin Feliciano were having drinks at the Ocean Place Tiki Bar a few years ago and fell in love with Long Branch almost immediately. They began coming up with plans for single family development on the property, which is located at the corner of Ocean Boulevard and North Bath Avenue, but those grew into an 11-unit building after discussions with the city.

A few months later, the vision grew even more and resulted in a final plan which includes 47 oceanfront condominiums in two 8-story buildings connected at a plaza level on 1.69 acres. That plan was recently given a green light by the Long Branch Planning Board and approved for a PILOT (payment in lieu of taxes) by the Long Branch Council earlier this year.

Mayor Adam Schneider was in attendance at the ceremony and said the project is the beginning of the development of Beachfront South Redevelopment Zone.

"This brings a spectacular building that is the first of several projects that are going to happen," Schneider said. "Mimi and Edwin are trailblazers."

Lt. Governor Kim Guadagno said the project is the end of a long redevelopment process, which did not include the use of eminent domain.

"To see this come to fruition is really satisfying," Guadagno said.

Feliciano said she took inspiration from Miami's South Beach when coming up with ideas for her project. Residences at South Beach at Long Branch will have direct ocean views, glass walls and 3-sided vistas and will cost approximately $1.2 million to purchase. It will also feature an infinity pool, raised sun decks and upscale landscaping including windmill palm trees.

She said the project is expected to officially begin before the end of the month and will take about 20 months to construct.


Read more from: Long Branch

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