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Future Long Branch Beer Garden Gets First Artistic Touch

The following is a press release about a project at the Whitechapel Projects:

LONG BRANCH: The Whitechapel Projects an inclusive sustainable destination where people will seek to enliven their senses and interact with the artisan crafts of nanobrewing, house-made cuisine and emerging art and music, announced that street artist ELLE is collaborating with developer Preston Casertano to kick-off an ongoing series of art installations at The Whitechapel Projects. Liquitex, an industry leader and innovator in acrylic paints, sprays, markers and art supplies, is pleased to support the internationally renowned artist ELLE in this endeavor.

"I am excited to welcome ELLE and showcase her creative talents at The Whitechapel Projects. Her mural marks the launch of what will be an ongoing creative movement in Long Branch," commented Preston Casertano, owner of The Whitechapel Projects. "This space is designed to evoke thought and be a continuously evolving project that will welcome artists across various mediums."

ELLE's vibrant and thought provoking street art will adorn the semi-permanent north side of the main building and warehouse. This mural marks the first of several art installations that will be curated during the renovation process at The Whitechapel Projects. ELLE began creating this site-specific piece on Sept. 23 at 15-17 Second Ave. The mural is slated to be completed prior to Oct. 1. The mural will remain intact during the deconstruction process of the upper two levels of the building, officially marking the renovation of the pre-World I structure.

"We at Liquitex are thrilled to be a part of New Jersey's street-art scene," commented Jimmy Leslie, resident artist for Liquitex and its associated brands Winsor& Newton, Conté á Paris and director of their Fine Art Collective. "This is just one of the many projects we will be working on with ELLE and are excited to see what she has in store for Long Branch."

As there are several installations in the works for The Whitechapel Projects, the property is on track to being a premier artist destination on the East Coast.

This project is produced by Preston Casertano, with video and photography by M Studio, and materials sponsored by Liquitex.

For more information about The Whitechapel Projects please visit Whitechapelprojects.com.


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