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Long Branch Beach Badge Revenue Approaching Record Highs

LONG BRANCH: Despite the ongoing construction of the city's new boardwalk, beach badge sales are close to matching last year's record-setting numbers.

"We're closing in on last year's numbers and we did $1.87 million last year and we're at $1.83 as of today," Long Branch Business Administrator Howard Woolley said at the Aug. 25 Long Branch Council meeting. "It's amazing that we've got a lot more people down there despite the fact that we've got beaches closed."

Woolley said the Laird Street beach has been very popular due to its close proximity to the new city-owned parking area on the corner of Broadway and Ocean Boulevard.

"That (lot) is full Friday, Saturday and Sunday or if we have a beautiful day during the week," Woolley said.

Long Branch Comptroller Michael Martin said parking revenue from pay stations and the new lot as of Aug. 20 totals $717,000. Of that total, $506,000 is from the pay stations at Pier Village, $96,000 is from the new parking lot and $114,000 from other pay stations along the oceanfront.

The city made over $600,000 in parking revenue last season; the first summer when the pay stations became operational. The pay stations will be operational until the end of September.

Badges will continue to be required for beach access until Labor Day weekend.

Read more from: Long Branch

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