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Long Branch Harley Davidson Dealership Could Be Moving to WLB

The Shoreline Harley Davidson dealership on Broadway in Long Branch could be making a short move to West Long Branch.

West Long Branch Zoning Officer James Miller said the business has submitted an application to the West Long Branch Zoning Board of Adjustment to move to the K-Mart shopping plaza. The dealership would be located in the eastern, unoccupied portion of the building.

Miller said the the owners would need a use variance to open the dealership as it is not a permitted use in that area.

Many have questioned what would become of the motorcycle dealership after a plan presented to the Long Branch Planning Board in July called for it to be replaced by a 7-11 convenience store.

The plan was presented during an informal hearing of the board and some renderings were shown, according to board member Kathleen Billings. Billings said the design was different than other 7-11 stores she has seen and was more elaborate.

She said the board had some concerns about the project including the fact that is so close to a residential area and that getting in and out of the store's parking lot by making left turns would be difficult on the busy stretch of Broadway where it is proposed.

Billings said the proposed 7-11 would not replace the one that is located a few miles away on Joline Avenue.

The purpose of informal hearings is to give developers and/or owners a chance to present their plans and get the board's feedback before either keeping the plan as is or making some changes based on questions raised by the members. Either way, the plan will likely be presented at a future planning board meeting.

Read more from: WORD Gets Around

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