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Long Branch Has Record-Setting Summer

LONG BRANCH: Officials are happy after finishing the most successful summer in terms of beach badge sales in the city's history.

The city brought in $1.87 million in beach badge sales, besting the 2012 record of $1.82 million, according to Mayor Adam Schneider.

"I'm ecstatic," Schneider said. "We did well last year but this year we did great."

In 2013, the city made $1.67 million in beach badge sales.

Long Branch Office of Emergency Management Coordinator Stanley Dziuba said the city could have made over $2 million but a few rain weekends, including the day and afternoon of Fourth of July during Oceanfest, prevented that from happening.

Schneider credited the city's activities, concerts and shows for helping bring more people to the beaches this summer. He said the recent beach replenishment project which widened all of the city's beaches also helped.

"The replenishment was huge and our beaches look incredible," he said.

Any money the city makes from beach badge revenue can only be used to offset beach expenditures such as lifeguard and beach badge checker salaries. Long Branch Police Department of Public Works employees who patrol and do work on the beach also are paid for through beach badge sales.

The new parking meters have also generated revenue for the city city.

Schneider said they have made $560,000 so far and will be operational until Sept. 30.

He said the city is going to troubleshoot the meters during the offseason and work with the manufacturer to try to make them faster. He said the parking policy for Pier Village also needs to clarified for residents.

"We promised everybody we'd look at the meters after the season and see what works and what doesn't work," he said. "We are very happy in terms of revenue."

Schneider said there are no immediate plans to expand the meters to other areas of the city.


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