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Today is Wednesday, June 3, 2020

Long Branch Mayor and City Council Put Forward 100 Day Plan

Long Branch: Mayor John Pallone and the Long Branch City Council put forward their 100 Day Plan and posted it on the City's website. We have reposted the plan below for our readers to check out and use to see how the next 100 days go for the new administration.

Pallone introduced the Plan saying, "We were elected on a mandate for CHANGE to an administration with a new vision for Long Branch as a vibrant, thriving, friendly city that celebrates its magnificent beachfront, its business community, the arts, and the beauty of its unique diverse communities, and CHANGE to an administration that is inclusive, respectful, and responsive to all of Long Branch. We will be a hands-on team of local leaders who represent the strength and diversity of Long Branch and who will be actively involved in the community. Civic engagement, open communication, collaboration, and an enthusiastic 'we can' spirit will be the hallmarks of this administration."

"Going forward, there will be many opportunities for all residents to have their voices heard and respected along with periodic Town Meetings for progress reports on the Plan. In partnership, together, we will move Long Branch forward" Pallone concluded.

100 Day Plan


1. Abandoned and vacant property: create a registry and enforce the ordinance for owners to maintain the property

2. Explore ways to improve code enforcement and issues with trash removal, dumping and cleaning up the city

3. Explore the need for more community policing and ways to improve safety throughout the city

4. Support initiatives to address the opioid epidemic

5. Seek input on ways to Improve services for youth and seniors

6. Expand community and holiday events throughout Long Branch

7. Initiate ways to improve responses to resident complaints and requests for service


1. Improve parks and public spaces

2. Continue Go-Green Initiatives to improve recycling in Long Branch and energy efficiency in city buildings

3. Work to obtain Sustainable New Jersey certification to qualify Long Branch for environmental funding

4. Beautify the boardwalk with more shade areas, art and history works, flowers and gardens


1. Start Shop Long Branch: A rewards card to dine and shop locally for property tax rebates

2. Explore ways to promote local businesses and encourage public-private partnerships

3. Conduct a review of all city-owned and financed redevelopment sites

4. Focus on Lower Broadway and beautification of the site while under development


1. Ensure transparency, dignity, respect and civility in all city operations

2. Televise City Council meetings and post minutes on the city website

3. Celebrate outstanding accomplishments, civic groups, volunteers etc. at each Council meeting

4. Conduct "Meet the Mayor" open town meetings and neighborhood walking tours to hear residents' concerns

5. Install Idea boxes: On-line and around town

6. Update the website to be more user friendly and informative

7. Increase social media and traditional communications to keep residents better informed

We will check back in a 100 Days to see how the new administration meets the mark.

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