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Long Branch Paid Parking Coming To New Area

LONG BRANCH: City residents will be paying to park in a new location this summer.

The city will place parking pay stations at the lot it recently acquired on the corner of South Broadway and Ocean Boulevard, known as the Chandler and Maps lot, Mayor Adam Schneider said this week.

The Long Branch Council adopted a $4.3 million bond ordinance in February to allow the city to acquire the land and the city took title to it in April.

The land was privately owned and used to be the home of a lumberyard, Long Branch Business Administrator Howard Woolley has said. It is now located in the city's Broadway Gateway redevelopment zone.

Woolley said former Pier Village owner Applied Development, also known as Ironstate Development, had an option to buy the land as part of the third phase of the oceanfront development but never did after Kushner Companies acquired Pier Village late last year.

Schneider said the city assumed that option and said that the lot is part of the parking requirement for the upcoming third phase of Pier Village.

"It's prime beach parking," Schneider said. "We can control it with metered parking."

Schneider said the decision to make the lot paid parking came last week. The initial thought was to bring in an operator that would lease the land and use the lot for summer parking.

The lot will not be striped and paved this summer, but it could be next summer.

Schneider said the eventual plan is to sell the land to a developer who will build a business with a large amount of parking or build a project around a parking structure.

Paid parking goes into effect May 1 in Long Branch, but the lot is not expected to be ready for meters by that time.

Read more from: Long Branch

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