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Long Branch's Beachfront South Redevelopment Nearing Completion

LONG BRANCH: Space in the city's Beachfront South redevelopment zone is filling up quickly.

Another developer has recently been given the OK to seek final approval for their oceanfront redevelopment project in the zone which stretches from Pavilion Avenue to North Bath Avenue.

The Long Branch Council adopted a resolution naming Bluffs Development Urban Renewal, LLC as the redeveloper for a portion of the Beachfront South redevelopment zone and authorized the execution of a redevelopment agreement during its June 28 meeting. The redevelopment agreement is necessary for all projects located within the boundaries of the zone, as is site plan approval from the planning board, before any permitting or construction can begin.

Bluffs Development has proposed to build a 33 unit-condominium development on the lot which currently contains the closed Jake's Gym. The gym has been closed for about 3 years and a vacant building now sits on the lot located at 290 Ocean Ave.

The building would be 80-feet tall at its highest point but that is only at the very center of the structure. That tallest point would be on the seventh floor and would contain a small pool, and sun deck in a common area.

Project architect Michael Monroe has said the unit sizes range from 900-square feet to approximately 4,000- square feet. The smaller units are located within the main structure and others are located in "oceanfront villas" and "beach houses" which are are all connected to the main structure.

There are also 78 parking spaces proposed for the lot.

Bluffs Development will likely present their site plan to the Long Branch Planning Board in mid-August.

The owners of the other lots in the Beachfront South redevelopment zone have either already been given the OK to move forward or are waiting approval.

Mark Built Properties is looking to build a 7-story building on the former Cabana Club property with 57 units of 1- and 2-bedroom housing. The Cabana Club was a bar and restaurant, located at 310 Ocean Ave., which closed in 2013 and has been sitting vacant since that time.

The property will also feature 128 parking spaces and amenities consisting of a community room, exercise room, pool, patios, walkways and cabanas as well as a 50-foot landscape buffer located along Ocean Boulevard.

That application is scheduled to be heard by the Long Branch Planning Board on July 19 at 7:30 p.m.

The other project is luxury condos that will be located in a large lot at 320 Ocean Ave. along North Bath Avenue and is being developed by FEM South Beach, LLC, which is headed by resident Mimi Feliciano.

The plan involves constructing 47, $1 million units in a 8-story, 2-towered, tiered building in the next few months. The site will feature new landscaping, infinity pools, underground parking and other luxury amenities. The project has already been given site plan approval by the Long Branch Planning Board.

The Long Branch Council recently approved a PILOT (payment in lieu of taxes) for the oceanfront redevelopment project.


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