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Pier Village Phase 3 Still In Development

LONG BRANCH: The plans for Pier Village Phase 3 are still alive and the city has been talking with the new owner about implementing them.

Long Branch Mayor Adam Schneider said the owners, Kushner Companies, came in with a modified plan and has received comments from the city and its professionals on them.

Pier Village Phase 3 will consists of 300 condominium units, a 59,810-square-foot hotel, nearly 50,000 square feet of leasable retail space, an ocean-themed carousel, a 286 space self parking garage with capacity for at least 600 valet/stacker parking spaces, boardwalk improvements and infrastructure, a children's play area and a stage. The third phase will be located on the large lot of land between Melrose Terrace and Morris Avenue where some infrastructure work was already completed by the previous owner, Ironstate Development.

Schneider said any major deviation from this plan, especially a change in the footprint of the buildings, will require the approval of the Long Branch Planning as well as the Long Branch Council, which must OK any new construction in a redevelopment zone.

Schneider said Kushner Companies is still looking to begin the project soon.

"They are still expressing a desire to be in the ground in the not too distant future," he said.

Kushner Companies and its development partner Extell Development Company acquired Pier Village from Ironstate Development last year and announced that the completion of the third phase of the project was in their plans.

"The partners will revitalize the existing site and expand the community by completing the third phase of its planned development," a release from the companies stated.

In December, Pier Village's new general manager, Michael Pellegrino, said he estimated that Phase 3 would be completed in two and a half years.

The developer is also responsible for building a new boardwalk in the area from Morris Avenue to Melrose Terrace. The city will handle the remainder of the construction of a new boardwalk during a project that is expected to begin some time in June.


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