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Today is Wednesday, December 12, 2018

Sea Bright Ice Cream Shop Opening Second Location in Long Branch

One of Sea Bright's most popular eateries is opening a second location in Long Branch.

Gracie And The Dudes Organic Ice Cream, located at 1062 Ocean Ave., Sea Bright, is planning on opening a second location in Pier Village in the near future.

A message on the ice cream shop's web site states that the new location will be opening soon in the former home of Cake Bake and Roll, located at 52 Laird St., Long Branch. Owner Michele McMullin said she hopes to open by the end of July.

Cake Bake and Roll was a bakery which was located next to the Bungalow Hotel in Pier Village before closing earlier this year.

Gracie And The Dudes operated a second location in West Long Branch on Route 36 near K-Mart for the last two summers, but that location has not and will not reopen this summer. McMullin said the West Long Branch store was a "great location," a dispute with a landowner over a septic tank repair led to her deciding not to renew their lease and moving on to the new store in Long Branch.

"We decided to part ways," she said. "But some things happen for a reason and the city has been tremendously helpful to us."


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